Great article on How to Express Yourself as a Leader by George Ambler at the Practice of Leadership Blog .

You need to personalize it and be authentic.  Don’t give book mumbo jumbo.  Make it your own.  Be able to express it in your own way

Many people go out of their way to try to be a great leader but they have no idea why.  They really don’t like people, all their leadership ideas are straight out of books, and they don’t know how to connect with people.

Why can’t you be more genuine as a leader?  Why can’t you take some time to think through some things and make them your own?

People do not like to follow robots.  People like to follow genuine people whose whole mind and soul goes into leading and making everyone around them better.  People want to be able to relate to their leaders and have a relationship to know they are real.

Who wants to follow a copycat?  Who wants to be a copycat?  Be someone so unique that others around you want to follow you because you are REAL.

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