From an article by Diane Coutu I found through a blog entry at the Practice of Leadership.

  • Competence lays the foundation for trust. It’s the thing that first attracts followers, even if the leader’s character is not particularly noble. Soldiers prefer winning tyrants to likeable losers. In business, employees look to their leaders to take the decisions that make sure they’ll keep their jobs and get paid.
  • Integrity is the next step in the hierarchy of trust. A leader must be honest in his dealings with others or he will quickly squander the trust that he earned through being competent. It’s important for leaders to remember that followers are more likely to forgive lapses in competence than lapses in integrity. "You’re incompetent," for example, carries none of the sting that "you betrayed me" does.
  • Respect is the glue that keeps the trusting relationship going. Civility and appreciation for the dignity of others is both the cause, and the result, of trust. The arrogance of the car bosses in calling for their executive jets showed a profound disrespect both for their employees and for the American taxpayer. This kind of disrespect boomerangs, eventually, given the emphasis most people place on fairness.
  • Consistency is the real engine of trust. Even if a leader shows competence, integrity, and respect, but fails to behave consistently, she won’t capture people’s hearts and minds. No one wants to follow a leader who is trustworthy one moment and unpredictable the next. Without reliability, there can only be pseudo trust between people – especially in relations where the power is asymmetrical.

All of these four add on each other.  First of all if you don’t show competence no one is going to respect you.  If you do not know what you are doing you cannot lead someone in that.  Next you need integrity.  For people to trust you, you need to do what you say you are going to do.  By having integrity and being competent you will gain respect for doing the right thing.  When people respect you they will go to the next level to do things with you and for you.  Do all of these on a regular basis and you will have consistency.  People love it when people are consistent and love it when people don’t change with the blowing of the wind.