How many of you have heard a true genuine apology?  You know the ones I am talking about.  The ones that don’t have a BUT on the end or any other type of excuse.

“I am sorry we were late but the traffic was bad.”

“I am sorry we didn’t do that right the first time but the guy working on your house was new.”

Take the but out of all your apologies. What if every apology you had you owned and didn’t make excuses.  Everyone around you would be shocked wouldn’t they?

Is an apology with a but really an apology?  I do not believe so.

Even if there is an excuse stop making them.  Your customers and others around don’t care about excuses they just care how it affects them.

So next time you apologize kick the apologies but(t) by leaving it out.