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Google has transformed the world and how we view things.  Google is so powerful a word that it is used as a noun, verb, adverb, and adjective.  In fact google is said so much that it probably is right up there with use as some curse words.

Would there be as much free out there if it weren’t for google?

Would we see as many companies copying the “free google model” to accomplish success?

People everyone are studying how Google was successful.  They are trying to fit there model into the Google model.  They are seeing what Google did and they are trying to ride the path that Google paved.  Sure that seems like a good ideas if you want to be a good company.  You can learn a lot of things from Google but if you want to be a great company Don’t copy Google.

Figure out a new way of doing business people have not thought of before.  Think of how to combine ideas of other businesses and spinning them to create something unique.  Google has done a lot of great things.  They have all but eliminated phone books, cook books, maps, newspapers & magazines (to some extent).

Look at Google’s way of doing business and take a few things of what they do.  But don’t ride their coat tails.  Step up and lead in a new and diverse way that makes people say “wow.”

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When applying for jobs before it was not very easy to find out a lot without doing some digging.  Now all you have to do is google the persons name to find out more information than you would want.  You can search on 123people.com to find info also.  Or you can go on facebook to see what the person is really like. 

Seth Godin wrote a post that got me thinking about all of this.

This is the day and age where what you say and what you do are going to be easier to sniff out.  If someone says that they are great and have accomplished all of these things you can check all of that out in a few minutes. 

So what does this mean to leaders in this day and age?  Leaders are going to have more pressure to be on their toes at all times.  What you say could be recorded on a phone and broadcast to millions of people in minutes. 

So do what you say you are going to do.  Don’t be someone you’re not and in every situation know that there could be someone watching.

Who needs police reports on people when you have the internet.  Realize both the positives of what this means to you as an employer.  And the negatives of what this means others can find out about you.